EVERY IDEA BEGINS WITH A QUESTION
Meet Our Team
An unconquerable spirit with a love for helping people through cannabis!
It’s Lit Fam.

The Fonz
Chief Executive Officer | Co-Founder
Favorite Quotes:
“Seek first to understand and then to be understood” Stephen R. Covey
“Only those who attempt the absurd will achieve the impossible” M.C. Escher
“Service is the rent we pay for the privilege of living on this earth.” Shirley Chisholm
Favorite Books:
48 Laws of Power
7 Habits of Highly Effective People
Don’t sweat the small stuff
Favorite Superhero:
Wolverine
Why:
Rage of a beast but soul of a samurai. Short fuse and a tender heart – the loner who longs to belong
Superhero Power:
The ability to detect the truth
- 17-years Program Management
- 20-years Strategic Planning
- 12-years Finance
- 18-years Sales
- 23-years Army Veteran M.S.

Mr. B aka Chief
Chief Human Capital Officer | Co-Founder
Favorite Quotes:
“Your struggle is your strength” Michelle Obama
“U gain power by giving it away” Carla Harris
Favorite Books:
48 Laws of Power – Robert Greene
Art of War – Sun Tzu
Favorite Superhero:
Wolverine
Why:
Resilience and an outlaw
Superhero Power:
Strength and cunning
- 24-years Human Capital Experience
- 17-years Program Management
- 16-years Client Management
- 16-years Process Improvement
- MBA, PMP, Six Sigma Black Belt

Law Dog
Chief Compliance Officer | Co-Founder
Favorite Quotes:
“Go on, lean in. Listen, you hear it?…Carpe…hear it? Carpe, carpe diem, seize the day boys, make your lives extraordinary’ John Keaton – Dead Poets Society
“Always bear in mind that your own resolution to succeed is more important than any one thing” Abraham Lincoln
“Never Compromise. Not even in the face of Armageddon.” Rorschach – Watchmen
Favorite Books:
To kill a Mockingbird
The Talisman
The Godfather
Favorite Superhero:
Batman
Why:
Mad detective and leadership skills. Defends those who can’t defend themselves.
Superhero Power:
A superhuman thirst for knowledge
- 21-years Law Practice and Litigation
- Experience
- 19-Years Startup Experience
- 19-Years Sales Experience
- 19-years Marketing Experience
- Juris Doctor

Grandma Chem Dawg!
Master Grower
Favorite Quotes:
“Do what you say, say what you do!” Nancy Wallace
“Worst First! Deal with your worst problems first.” Nancy Wallace
“When in doubts throw it out!” Nancy Wallace
“People who can make you believe absurdities will make you commit atrocities” – Voltaire
Favorite Books:
The Jeff Lowenfels Trilogy
Teaming with Nutrients
Teaming with Microbes
Teaming with Fungus
Favorite Superhero:
Storm!
Why:
If I can control the weather, I can grow more weed for mankind!
Superhero Power:
Control the weather!
- 34 Years Cannabis Cultivation Experience
- 10 years Cannabis Breeding Experience

Lala aka The Plant Whisperer
Grower
Favorite Quotes:
Love is holding their heart more tenderly than your own” Unknown
“You need people like me so you can point your finger and say ‘that’s the bad guy’” Tony Montana
“Don’t be a dog returning to its own vomit” Abuelita
Favorite Books:
Rose Madder
Insomnia
The Cannabis Bible
Favorite Superhero:
Deadpool
Why:
Plays to the beat of his own drums. Not your cookie cutter superhero.
Superhero Power:
The ability to detect the truth
- 10-years Cultivation Experience
- 15-years Stage Singer & Musician
- 6-years Professional Artist
- 2-years Behavioral Science
- 36-years General Awesomeness

Ta
Favorite Quotes:
“All that we see or seem is but a dream within a dream.” Edgar Allan Poe
“Keep your face always toward the sunshine- and shadows will fall behind you.” Walt Whitman
“The best preparation for tomorrow is doing your best today.” H. Jackson Brown, Jr.
Favorite Books:
Before I fall
The lovely bones
The Hunger Games
Favorite Superhero:
Captain America
Why:
Because no matter what challenges we face, we all have it within us to do the right thing, no matter the cost.
Superhero Power:
Telepathy

“PJ”
Trimmer / Cultivation Associate
Favorite Quotes:
“The way to get started is to quit talking and begin doing” – Walt Disney
“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough” – Oprah Winfrey
“Whoever is happy will make others happy too” – Anne Frank
Favorite Books:
Long Walk to Freedom – Nelson Mandela
Jump: Take the Leap of Faith – Steve Harvey
Act Like a Lady, Think Like a Man – Steve Harvey
Favorite Superhero:
Wonder Woman
Why:
Cause she’s a certified BADASS
Superhero Power:
Time Travel!

V
General Manager
Favorite Quotes:
“The time for half measures and talk is over, senator” Maximus Decimus Meridius
” Always bear in mind that your own resolution to succeed is more important than any one thing ” Abraham Lincoln
” I can do all things through Christ who strengthens me” Apostle Paul
Favorite Books:
Interview with a Vampire
The Casquette Girls
The Book of Nod
Dracula-Stoker
Favorite Superhero:
Wolverine-Logan
Why:
Moral compass is always on point.
Like the way he flips the bird to cyclops.
Superhero Power:
Mind control and speed.
- 20 years sales experience
- 18 years law enforcement
- 10 years US Army
- 48 years gothic aficionado

Loki
Operations Associate
Favorite Quotes:
“If I can’t fix it, it’s ain’t broke” – Leroy Fields
“Git-R-Done” – Larry the Cable Guy
“Show me the MONEY!” – Jerry McGuire
Favorite Books:
Hotrod Magazine
Anything by Louis L’Amour
Field and Stream Magazine
Favorite Superhero:
Ghost Rider
Why:
He rides a Harley and does not take any crap from anyone
Superhero Power:
Unlimited strength!

Tata
Bookkeeper
Favorite Quotes:
“Sometimes you will never know the value of a woman, until it becomes a memory.” Dr Seuss
“The way I see it, if you want the rainbow, you gotta put up with the rain.” Dolly Parton
“You will face many defeats in life, but never let yourself be defeated.” Mara Anqelou
Favorite Books:
House of Scorpio – James Jenning and Pat Wallace
A Tale of Two Cities – Charles Dickens
The Little Prince – Antoine de Saint-Exupéry
Favorite Superhero:
Captain America
Why:
He was weak and sick but then powerful and indestructible
Superhero Power:
Strength and healing ability
- 20 years Teaching
- 17 years tax preparations specialist
- 10 years bookkeeping
- CDA Certified
What We Do
Hustle
Obsess over details
Value relationships
Make things, break things
Exceed expectations
Give lots of high-fives
Have Fun
Attempt the Impossible
We are accountable
Take risk
What We Don’t Do
Resist cake
Sacrifice quality for profit
Work for free
Egos
Outsource
Impossible deadlines
Over promise & under deliver
Say no to fun
Fail
Did you know?

Our team is comprised of an attorney, a tattoo artist, two army veterans, and a cop. Talk about diversity!
Our Castio name came from a dream one of our founders had in 2005!
We represent three different time zones!
“Dopest dope you’ll ever smoke”
Kevin F.
